Corporate culture

We prioritize cutting-edge technology and reliability, leveraging intelligent, flexible, and lean manufacturing to deliver superior product quality. Xinghongyuan places great emphasis on the efficiency of its management system, employing precise, meticulous lean management to eliminate waste, control costs, pioneer innovative models, and optimize process workflows.

The company plans to list on the capital markets within five years, aiming to become an influential publicly traded entity. By leveraging the power of the capital markets, it seeks to achieve further growth and expansion, while prioritizing capital returns and financial stability throughout its development.

With a global perspective and an international mindset, we are steadfastly and steadily advancing our internationalization strategy—pioneering global markets, attracting world-class talent, building internationally aligned teams, adopting best-in-class international management practices, serving customers worldwide, and strengthening our brand.

It possesses a systematic understanding of the complex patterns and dynamics of ecological and environmental change. In pursuing development, it places equal emphasis on environmental protection and harmony with nature, as well as on corporate health and sustainable growth; it also prioritizes industry self-regulation and standardization, fostering orderly competition within the tire sector and promoting the sound development of both the industry and society at large.

“Market- and customer‑oriented,” this new integrated marketing model places “value” and “service” at its core, putting market demand first and delivering enhanced value to customers. By going above and beyond in service, we transform our clients into strategic partners of Xinghongyuan.

Building a corporate safety culture addresses the enterprise’s most fundamental safety challenges—namely, employees’ safety values and their behavioral norms. At Xinghongyuan, safe production is the responsibility of every position and every individual. Safety principles must be deeply embedded in employees’ awareness and mindset, and translated into concrete actions.

Xinghongyuan champions both moral integrity and professional excellence, ensuring that every employee’s talents are fully realized. The company fosters the shared growth of corporate value and individual employee value; as the enterprise expands, employees receive compensation and roles commensurate with their contributions, fostering a sense of value alignment. We strive to make every employee proud of their experience at Xinghongyuan.

The company fosters an inspiring and growth‑driving environment through cultural training, incentive mechanisms, and hands‑on work experience, thereby igniting employees’ sense of professional commitment, intellectual creativity, untapped potential, and a deeper sense of purpose in life.

During China’s 13th Five-Year Plan period, the company entered the decisive phase of fully establishing itself as a premier R&D and manufacturing hub for high-end passenger car tires, racing tires, and green‑technology engineering tires, marking a critical juncture in its strategic transformation from a relatively weak position to one of strength.

During the 13th Five-Year Plan period, we will strive to achieve the following objectives: maintain rapid economic growth; leverage our technological cooperation and joint‑venture advantages with Yokohama, Japan, to establish supply‑chain partnerships with leading global enterprises such as Shanghai Volkswagen, FAW Audi, and Beijing Benz, thereby capturing both domestic and international mid‑to‑high‑end markets; develop the company into a high‑tech tire manufacturer; and become a strategic partner of Fortune Global 500 companies. In doing so, we will make new and even greater contributions to building a new socialist countryside and fostering a harmonious society.