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Company Profile

Chairman’s Address

Corporate culture

Corporate Honors

Company Profile

Shandong Xinghongyuan Tire Co., Ltd. is located in Mengyin, Shandong—a renowned revolutionary base area and the hometown of Liu Hong, the “Sage of Calculations.” The company is a national high-tech enterprise and a leading science-and‑technology firm in Shandong Province, and it has established a strategic partnership with Yokohama Rubber, the world’s sixth-largest tire manufacturer. Construction of its project to produce 12 million sets of large‑rim, high‑performance passenger car tires annually commenced in November 2013. The company has a registered capital of RMB 490 million, total investments of RMB 2.6 billion, and occupies an area of 536 mu.
Currently, the company has an annual production capacity of 12 million sets of passenger car tires and offers four flagship brands: HILO, ANNAITE, ANCHEE, and PREMME. The company and its products have obtained certifications under ISO/TS 16949, ISO 9001 for quality management, ISO 14001 for environmental management, and OHSAS 18001 for occupational health and safety management. Additionally, the company’s products have earned numerous international certifications, including CCC, U.S. DOT, European ECE, Gulf GCC, Brazilian INMETRO, Indian BIS, and Nigerian SONCAP. Its testing laboratory is accredited to the national ISO/IEC 17025 standard.

2013 year

Company establishment

536 mu

Land area

26 hundred million yuan

Total investment

350 +

Current employees

Xinghongyuan Tires

Low-carbon, green, efficient, and environmentally friendly

The company adheres to the principles of “low carbon, green, efficient, and environmentally friendly,” and has introduced state-of-the-art production and testing equipment from leading international manufacturers, including Kobe Steel’s internal mixer and dynamic balancing tester, Nakata’s tire sidewall and tread extrusion lines, Comerio’s dual‑purpose calender for steel wire and fiber, RJS’s spindle house, Fischer’s cutting machine, VMI’s molding machine, and Nagahama‑Schenk’s uniformity tester. By employing advanced formulations and structural designs that minimize rolling resistance, the company produces high‑performance, eco‑friendly tires that deliver excellent high‑speed handling, safety, and ride comfort. To date, it has developed 13 major product series, 26 tread patterns, over 600 size specifications, and more than 2,600 color variants of semi‑steel radial tires. Its products are exported to over 100 countries and regions across the Middle East, Europe, the Americas, Africa, Southeast Asia, as well as Hong Kong and Macao. With outstanding quality and a comprehensive after‑sales service system, the company has earned the deep trust of customers both at home and abroad, enjoying a strong reputation in domestic and international markets.

Modern high-tech enterprise

The project is built using world‑leading MIRS modular integrated automation technology, reducing the footprint by 20%, boosting production efficiency by 30%, and cutting costs by 25%. To ensure that the production process has no adverse environmental impact, the company has invested RMB 180 million in process upgrades and effluent/gas treatment. For wastewater, a high‑temperature nitrogen vulcanization process has been adopted; after being treated by an integrated system, the effluent is recycled, achieving “zero” discharge of production wastewater. For exhaust gases, an advanced combined treatment approach—low‑temperature plasma, composite photocatalysis, and dry neutralization deodorization—is employed to thoroughly purify the small amounts of fumes generated during rubber compounding and vulcanization, enabling “clean” industrial emissions.

Xinghongyuan, a brand that places equal emphasis on technology, quality, and sustainability, will steadfastly uphold its corporate mission of “integrity as the foundation of our business, innovation for continuous growth.” Leveraging a robust production‑supply‑sales value chain, we strive to become a leading domestic and globally advanced high‑tech enterprise, ushering in a new era for China’s tire industry and driving industry-wide progress. Along this journey of relentless advancement, we will leave an enduring legacy of excellence—crafted by the dedicated team at Xinghongyuan.

Xinghongyuan Tires

Chairman’s Address

Xinghongyuan Tires

Dear friends from all walks of life:
We warmly welcome you to the website of Shandong Xinghongyuan Tire Co., Ltd. and are delighted to have the opportunity to connect with you through this platform. On behalf of Shandong Xinghongyuan Tire Co., Ltd., I would like to extend our heartfelt gratitude and sincere greetings to all individuals and friends who have shown concern for and supported the company’s development.
Over the years, under the sound leadership of Party committees and governments at all levels and with the strong support of financial institutions and relevant government departments, Shandong Xinghongyuan Tire Co., Ltd. has seized opportunities and pursued bold innovation, achieving substantial progress in its operations and development, while its strength and scale have grown by leaps and bounds.
Rooted in China, we look to the world; driven by pioneering innovation, we keep pace with the times. Our grand vision is to build a modern, world‑class enterprise, establish a renowned brand in China’s tire industry, and become a leading high‑tech tire manufacturer. We will stay firmly committed to the development philosophy of “integrity as the foundation, innovation for growth,” pursuing steady, sustainable progress and delivering tangible benefits to society, thereby making our due contribution to revitalizing Mengyin’s economy and fostering even greater prosperity in Linyi.
As an important platform for showcasing our corporate image, promoting our corporate culture, and expanding external engagement, the website will undoubtedly open up new opportunities for the company’s strategic development. We sincerely invite friends from all sectors to use this online portal as a window to gain a deeper understanding of Xinghongyuan, to visit and conduct on-site inspections, and to engage in exchanges and collaborations, so that together we may forge an even brighter future!

Qualifications and Honors

Quality Management System
Laboratory Accreditation Certificate
Donate to support education
Scientific development contributes to enterprises.

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