Enterprise values: establish business with integrity, innovate and develop
We should uphold fairness and justice, respect laws and disciplines, respect systems, abide by business ethics and the spirit of contracts, safeguard the legitimate rights and interests of stakeholders, abide by commitments, and integrate knowledge with practice. Advocate sincere and frank interpersonal communication and build a simple and transparent management atmosphere

Innovation is the driving force of Xinghongyuan's development. The company creates an open and inclusive atmosphere and continuously improves its innovation ability. Respond to the situation and take the initiative to change. Xinghongyuan should dare to subvert itself and constantly seek new breakthroughs in business model, technology, management, products and services
Corporate mission: to provide safe and reliable industrial products for the society
Xinghongyuan focuses on industry development and technical innovation to promote China's tire industry to improve product quality and brand image, so as to promote the healthy and sustainable development of China's tire industry. High quality tires are necessary industrial products for social development. Xinghongyuan is committed to providing safe and reliable industrial products for the society, which can better promote social and economic development and improve efficiency, and create a better life for human society.

 
Enterprise vision: to become a high-tech tire manufacturer

According to the development trend of tire industry and market competition, Xinghongyuan strives to be listed on the main board of China by 2020, while improving its internal management level and establishing its brand image. Xinghongyuan will strive to become a tire enterprise with international influence and promote the development and technological progress of China's tire industry.

Honoring people and prospering enterprises benefit the society; The industry serves the country. Based on the Red Revolutionary Base Area and with the world in mind, we carry the use given by enterprises, employees and the society to make progress in harmony and jointly weave the enterprise dream.
Business philosophy: lean view, capital view, international view, sustainable development view

Pay attention to the progressiveness and reliability of product technology, and create excellent product quality with intelligent and flexible lean manufacturing. Xinghongyuan pays attention to the efficiency of the operation of the management system, eliminates waste, controls costs, innovates models and optimizes the process system with precise and refined lean management.

It is planned to land in the capital market within five years to develop into an influential listed company, further develop and grow with the strength of the capital market, and pay attention to capital gains and financial security in development.

Firmly and steadily promote the international development strategy with a global perspective and international thinking, expand the international market, attract international talents, build an international team, integrate international management, serve global customers, and build a brand.

Have a systematic understanding of the complex movement and change laws of ecology and environment. In the process of development, we pay attention to environmental protection and natural harmony, as well as healthy and sustainable development of enterprises, self-discipline and standardization of the industry, promote orderly competition in the tire industry, and promote the healthy development of the entire industry and society.

 
Quality concept: stick to reliability and credibility, pursue perfection
The brand new marketing model of "market and customer orientation", "value" and "service" as the core, integrates manufacturers and customers, puts market demand first, provides customers with value-added value, and converts customers into strategic partners of Xinghongyuan through excess service.
Talent concept: valuing morality and talents, respecting talents and values, and developing talents and wisdom

Xinghongyuan advocates having both ability and virtue, and making full use of talents. The company advocates the common growth of enterprise value and employee value. With the development of the enterprise, employees also get the remuneration and positions that match their own efforts to achieve value recognition. Employees should be proud of their work experience in Xinghongyuan.

Through cultural training, incentive mechanism, work experience and other ways, the company creates an atmosphere that promotes people's progress and growth, and stimulates employees' dedication, intelligence, potential and significance of life.

 
　Safety concept: everyone participates, is responsible for everything, and is safe everywhere
The construction of enterprise safety culture solves the deep-seated safety problems of the enterprise, that is, people's safety values and safety behavior norms. The safety production of Xinghongyuan is the responsibility of all posts and everyone. The safety concept should be rooted in the employees' consciousness and concept, and truly implemented in action.
Social value objectives:
During the "13th Five Year Plan" period in China, it was a decisive stage for the company to fully build a research and development and manufacturing base for high-quality passenger car tires, racing tires and green engineering tires in the high-end market, and a critical period for the company to achieve strategic transformation from weak to strong. During the 13th Five Year Plan period, we should strive to achieve the following goals and requirements: maintain rapid economic growth; Relying on the advantages of technical cooperation and joint venture with Yokohama, Japan, we will realize the matching with large well-known enterprises such as Shanghai Volkswagen, FAW Audi and Beijing Benz, occupy the middle and high-end domestic and foreign markets, develop the company into a high-tech tire manufacturer, and become a strategic partner of the world's top 500 enterprises! To make new and greater contributions to building a new socialist countryside and a harmonious society.